It is now possible to reach better tenants in just one click with Kangalou!

How do we attract good tenants? Of course, the traditional Kangalou ads are at the heart of the process, but in a rapidly evolving market the influence of social networks has an important role to play in the search for rental housing.

An evolving market

The CMHC recently released its rental housing survey for the year 2019. The vacancy rate is at its lowest level (1.8%) since 2004.  For landlords, this historically low rate shows a favourable situation where most of the housing stock is occupied. Finding tenants should therefore not be a problem in 2020. However, the objective for the new year would be to rent out the property correctly. Renting to better tenants could represent a major asset on the market for the years to come. With the rental period that has just begun, attracting better tenants should be at the heart of your new real estate strategy!

Better targeting for better renting

How do we attract good tenants? Of course, the traditional Kangalou ads are at the heart of the process, but in a rapidly evolving market the influence of social networks has an important role to play in the search for rental housing. Nowadays, this same search is frequently done on social networks. This trend comes from the fact that tenants want to share and exchange about their apartment finds with their community. After all, looking for an apartment is still the ultimate shopping experience. Sharing your options with those around you is also a simple way to get opinions and recommendations.

Kangalou’s innovation allows landlords to showcase their apartments where the tenants are.

No need to say that technology, and more specifically the contribution of social networks, have caught up with the rental real estate market at a lightning speed. Generalist ad websites may seem like a thing of the past and it is for these reasons that in 2020, Kangalou innovates with two new packages, The Social and The Star. These renewed offers, born from the desire to maximize the visibility of your listings, now allow you to reach thousands of potential tenants in a fast and targeted way. Thanks to the Social and the Star advertising packages, it is now possible to post a dwelling on one of the Best Apartments pages, the largest rental listing network on Facebook, reaching more than 26,000 subscribers daily!

When an ad is published on Kangalou and The Social or The Star package is chosen, a Facebook publication is created and then published in the News Feed and sponsored (paid advertising) on Facebook in the region where the apartment is located. This technological development in apartment promotion does not only allow you to target tenants looking for housing in your area, but it also increases considerably its visibility compared to a traditional listing. At the same time, it is even easier for potential tenants to share their find and communicate with the landlord via Kangalou.

To discover all the advantages of The Social and The Star packages, visit www.kangalou.com

Please note that CORPIQ members have a 25% discount.